What's in a name?

I'm frugal. I'll admit it. Some might even say I'm "tight with a dollar". I like to think I'm just efficient with my money. Call it what you want. But thanks to my fiscal practices I have discovered the wonderful world of generic brand groceries. You get the same quality as name brand for a fraction of the price. It's gotten to the point where the Target brand is second-nature in my kitchen cabinets. But as great as the private labels have been to me, there is one ailse where I refuse to go generic-- cereal. Call me crazy but I'm just not buying that "Honey Oat Clusters" tastes the same as Honey Bunches of Oats.

Lesson learned: If breakfast is the most important meal of the day why take any chances.